Forbidden Content for A2P 10DLC Messaging

Overview

Businesses using A2P 10DLC to send SMS or MMS messages in the United States and Canada must comply with strict carrier and regulatory requirements. Certain message categories are strictly prohibited and cannot be sent through SMS messaging channels.

These restrictions exist to protect consumers, reduce spam and fraud, and maintain a safe messaging ecosystem. Violations may lead to message blocking, number suspension, or account termination.

Below are the key categories of forbidden content for A2P 10DLC messaging.

1. High-Risk Financial Services

Messages promoting high-risk financial products such as payday loans, high-interest loans, cryptocurrency services, stock trading platforms, or speculative investments are prohibited.

2. Third-Party Lead Generation Services and Marketing

Messages that collect or sell consumer leads to third parties, especially without a direct relationship with the business, are not allowed.

3. Deceptive or “Get-Rich-Quick” Programs

SMS promoting unrealistic financial opportunities or misleading income programs are prohibited.

4. Prescription Drugs

Messages advertising prescription medications or offering access to prescription drugs without proper authorization are prohibited.

5. Gambling Content

Messages promoting gambling services or betting platforms are not allowed through A2P 10DLC messaging.

6. “S.H.A.F.T.” Content (Sex, Hate, Alcohol, Firearms, Tobacco)

Messaging related to adult content, hate speech, alcohol promotion, firearms, or tobacco products is restricted or prohibited depending on the messaging channel.

Note: Alcohol traffic is allowed on Long Code in the US, as long as proper age gating procedures are in place. Age gating means that users must enter their date of birth on the website. A simple yes-or-no confirmation is not sufficient.

7. Illegal Substances and Drug-Related Products

Messages promoting controlled or restricted substances and related products are not permitted.

8. Debt Collection or Forgiveness

Messages related to debt collection or offers to eliminate or forgive debt are restricted and generally prohibited for A2P 10DLC campaigns.

Summary

Businesses using A2P 10DLC messaging must ensure their SMS campaigns comply with carrier policies and avoid prohibited content categories. Failure to follow these rules may result in message blocking, delivery issues, or suspension of messaging services.